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Game-changing Tech Will Digitize Farming And Increase Sustainability
The image of the rugged Israeli farmer tending to the fields, shaking trees by hand to force olives and apples and grapes to drop, is both iconic and romantic.
It’s also entirely outdated.
Most farms in the Western world — including Israel — are more akin to mechanized outdoor factories than to the manual labor-intensive kibbutz fields of yore.
All that technology represented an opportunity...